No Bluffing: Amazon Is Shopping For A Logistics Partner

This article grabbed my attention because, firstly, it compares business to poker and relates this to Amazon playing with chips to “bluff or bully” huge companies like FedEx into making errors. More importantly, it caught my eye because it describes Amazon’s “vulnerability” in the market. We all see Amazon as this leading company which, when it comes to logistics, is as good as it gets. This piece says Amazon’s vulnerability is down to this exact strength – “its hand is so powerful that played irresponsibly it could force opponents to collude and refuse to play”.

Amazon is on the hunt for a new (like-minded) partner for help in the “last mile delivery” part, and to contribute in smoothing out the seasonal demands that amazon


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